Kwaito is viewed as a cultural product of the societal norms and historical context of townships of South Africa. Kwaito is serving a transmitter of popular fashion, language and attitude.
During the emergence of Kwaito, Boom Shaka emerged as a symbol of empowerment and voice for young women. A CNN article considered Boom Shaka and TKZee the most influential Kwaito groups in South African music. Kwaito music is not only popular in South Africa but all around Africa and one country in particular is Namibia.
Female Kwaito artists
Lebo Mathosa |
Kwaito is a largely male-dominated genre, but despite that, there are a number of female artists who were successful in this genre. Brenda Fassie, the longtime pop superstar adopted a Kwaito style as it became more popular in the 1990s. According to Time, she was known for both her diva attitude and sex & drugs scandals but also for her lyrics that dealt with complex issues of African life and culture. Another artist is Lebo Mathosa who was killed in a car crash in 2004. She rose to fame as a group member of the Kwaito group Boom Shaka and she later became a solo artist. She was called South African’s ‘wild child’ because of her X-Rated lyrics and dance moves, but despite this, she gained widespread popularity, and performed at Nelson Mandela’s 85th birthday celebration. According to FHM magazine, Lebo Mathosa performed alongside American female Hip Hop artist, Missy Elliot.
Kwaito and dancing
Kwaito is more than just a music genre. An article posted on CNN.com describes Kwaito as a whole subculture with a swirl of irresistible dance beats. According to Sonjah Stanley-Niaah in his article “Mapping Black Atlantic Performance Geographies: From Slave Ship to Ghetto”, dancing has given Kwaito increased appeal. In the beginning of the 1950s in South Africa, people went to “Shebeens” to listen to music, dance and socialize on the weekends. As kwaito emerged and became the norm of music in shebeens, its popularity quickly increased. The first kwaito group, Boom Shaka, was the first to create and popularize dance moves to accompany kwaito music. The steps are said to offer a window into the everyday lives of ordinary South Africans by building on traditional dance styles.
Kwaito went through a lot of transformations:
It started out as a music genre which was played in Shebeens in the 1950s;moving on to being a very popular genre among the youth of South Africa; and today it’s known to be the voice of many voiceless people out there who are in it to express their feelings. Dance is known to be a form of self-expression and so Kwaito dancing fits right in. You even find fashion designers who were inspired/fascinated by Kwaito artists to start a trend of fashion in accordance with Kwaito. Today Kwaito is seen as a form of lifestyle and not just music and dance.